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Trends

Marketing

Beyond the Candy: How Halloween in Mobile Gaming Ignites Holiday Revenue

Brands that activate campaigns in October build momentum that drives revenue long before the traditional holiday rush.

Posted on 
Oct 1, 2025
  by
Aashna Seth
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Safety and Compliance

Global Scale, Local Nuance: Win LATAM, Europe, and North America

One audience, different habits. Design for the region to optimize return on ad spend.

Posted on 
Sep 29, 2025
  by
Aashna Seth
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Monetization

More Budget ≠ ROI: Optimize for Outcomes in Mobile Gaming

Smart planning, verified supply, privacy-ready measurement.

Posted on 
Sep 26, 2025
  by
Aashna Seth
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Marketing

The Extended-Play Format Advantage: How to Pair Reach and Memory in Mobile Games Ads

Choose what earns more time and optimizes ROIAt Kidoz, scale matters most if it turns into outcomes you can defend. That means formats that earn time, protect session quality, and produce signals stakeholders trust without forcing the play experience.

Posted on 
Sep 24, 2025
  by
Aashna Seth
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Mobile Games

September Digest: Mobile Gaming at Scale

What moved this month and how we’re using it.

Posted on 
Sep 22, 2025
  by
Aashna Seth
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Marketing

Holiday Shopping Starts In-Game and Keeps Going Through Q5

From September discovery to January redemption, mobile gaming carries the season.

Posted on 
Sep 19, 2025
  by
Aashna Seth
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Marketing

Retention Over Acquisition: How to Win Q4 and Q5 in Mobile Gaming

Why keeping players matters more than counting new installs.

Posted on 
Sep 18, 2025
  by
Aashna Seth
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Mobile Games

Holiday 2025: Meet Your High-Value Mobile Gaming Customers

Why mobile gamers are a critical Q4 audience?

Posted on 
Sep 15, 2025
  by
Aashna Seth
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Design

Small Tweaks, Big Lift: Micro-Localization That Scales

Localize smart. Scale easy.

Posted on 
Sep 12, 2025
  by
Aashna Seth
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Brands

Gen Alpha: The Gateway Generation Redefining Family Spending

From allowances to household influence, today’s kids are driving $100B in spending—and shaping the brands families choose.

Posted on 
Aug 25, 2025
  by
Nadav David
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Brands

The Rise of Labubu: What Toy Brands Can Learn from the Latest Viral Craze

What Labubu’s viral success reveals about timing, trends, and how toy brands can stay ahead in a fast-moving market.

Posted on 
Jul 4, 2025
  by
Ryan Lexer
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Video Games

Leveling Up: Study Finds Video Games May Boost Kids’ IQ

New research reveals that time spent gaming isn’t just fun: it’s fueling cognitive growth and unlocking learning potential.

Posted on 
Apr 4, 2025
  by
Stacey McDowall
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Mobile Games

When Life Gives You Mustard: Cooking Up Fun in Kid-Safe Mobile Games

As the internet celebrates mustard in the wake of Kendrick Lamar’s surprise album, we’re highlighting food-themed games that bring the condiment craze to life in a fun, family-friendly way.

Posted on 
Nov 26, 2024
  by
Stacey McDowall
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