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In order to increase fill-rate, please add our App-ads.txt to your website:
Apps-ads.txt is a text file that app developers are requested to upload to their publisher website. It defines all ad sources authorized to sell buy that publisher’s inventory.
In order to optimize the revenues coming from KIDOZ,
we sincerely encourage all of our developers to adopt app-ads.txt: https://kidoz.net/app-ads.txt
Looking to learn more? Reach out to chat with your account manager.
Reach out to Noam Hahn, Head of Publishers.
Github:
Visit our documentation page on Github
Mediation:
You need to decide whether you are going to work with multiple ad partners and in this case consider connecting to a mediation platform in order to maximize your revenues in all GEOs.
What are the most popular meditation options for kids app developers:
Admob
IronSource: supports custom mediation adapters with Kidoz.
Custom-built mediation some developers have enough resources to build their own, complicated mediation system.
Set Up KIDOZ in Your Waterfall:If you decide to work with supported mediations, please see the instructions below:
If you want to receive 100% safe, COPPA-compliant, kid-relevant ads we recommend to set Kidoz up as 1st in your waterfall, whether it means to set a high CPM floor, or call Kidoz outside of your waterfall first and if there is no fill to continue sending calls to other networks.
You can ask your account manager at Kidoz to set minimum CPM floors for your account in various GEOs, for different ad units.
Interstitial Ads Best Practices
Interstitial ads work best in apps that have many transition points, for example, completing a game level or going back to a home page - users expect to get interrupted at this point so ads are not considered to be intrusive.
Rewarded Ads Best Practices
If your app has an implemented rewarded mechanism this is the best unit to use. Advertisers love it as it creates a high completion rate, and users enjoy getting game items in return for their time instead of spending money. Rewarded videos are typically between 15-30 seconds in length and cannot be skipped, but users have the option to opt in or out of this type of advertising. Rewards can be given in a form of extra lives, more time to complete a level and special items.
Banner Ads Best Practices
Banners have become the preferred partial-screen digital display unit within an app. When creating or updating your next app, we recommend dedicating a special spot in the app UI for banners, preferably at the top of the screen, as the chances of unintentional clicks is lower. Remember that banner ads do not necessarily need to appear on every screen. Advertisers may select popular screens users visit within the app and place their banners exclusively in those locations.
WHAT TO AVOID?
- Remember to pause background actions when displaying ads, for example, when you make the call to display ads, be sure to pause any audio being produced by your app.
- Don’t bombard users with ads, make sure users are not interrupted frequently, find the right balance and implement frequency capping of ads.
Store Policies:
If you choose to monetize your apps, you must know that different Stores have their own policies with regards to kids apps. We summarized the rules of two major app stores: Google Play and App Store.
GooglePlay
Apps that are in the Designed for Families program must only use certified ad SDKs and all ads served must be appropriate for all audiences. Apps that include children and adults in their target audience but are not in the Designed for Families program are allowed to use non-certified ad SDKs for serving ads only to users above the age of 13. If your apps have both audiences you need to implement and age gate and show only kid-relevant ads from certified networks to your under 13 audience.
App Store
Apps in the Kids Category should not include third-party analytics or third-party advertising, third-party contextual advertising may also be permitted in limited cases provided that the services have publicly documented practices and policies for Kids Category apps that include human review of ad creatives for age appropriateness.
KIDOZ SDK implements all necessary features to ensure compliance with Google Play and App Store regulations, including:
Mandatory Age Gates on external links (iOS)
Showing one ad per screen (Google)
Clearly distinguish ads from content
Ad content rating matches referring app content rating
Ads Policy:
Check more information here: https://kidoz.net/safe_ads_policy/
KIDOZ SDK Privacy Policy:
You can check our Privacy Policy here. Additionally, KIDOZ is reviewed annually and certified COPPA compliant by 2 FTC recognized Safe Harbor programs: kidSafe and PRIVO.
KIDOZ is not only an expert in a kid-friendly monetization, we also help app developers to reach top ranks in Google Play & App Store by running their user acquisition campaigns on the Kidoz Network.
KIDOZ can generate super targeted downloads of your app at a very convenient rate. Our network is reaching over 300 Million kids worldwide, helping them find the best content based on their age, gender and interest.
For more information reach out to our user acquisition experts:
Noam Hahn, Head of Publishers
