There are over 3.32 billion gamers globally, and traditional TV no longer holds a monopoly on advertising reach. Brands must adopt a multi-faceted approach, and gaming represents an integral part of that strategy. Mobile gamers spend consistently year-round, but the holiday window creates unprecedented opportunity for brands ready to meet them at the right moment.
The audience is massive and mobile-first
Industry trackers project mobile games revenue to hit $126B in 2025, underscoring how mobile gaming represents a significant audience and important channel for consumer attention and brand outcomes. This audience offers something traditional media cannot: engaged, interactive attention during periods of high purchasing intent.
Holiday shopping is mobile and starting now
Holiday shopping behavior reflects this mobile shift. Last season in the U.S., 54.5% of online spend came via smartphones, peaking at 65% on Christmas Day as shoppers bought on the go.
The calendar has moved forward too. Major surveys show 31% to 42% of consumers start shopping in October and November. This means Q4 campaigns need to launch NOW, waiting until November means missing early shoppers who drive 40% of holiday revenue.
Q4 engagement climbs: Invest in campaigns
Players have significantly more downtime during holidays, consuming more of their favorite media formats. Gaming attracts all ages (70% adults) for extended periods, representing an engaged environment to connect with valuable customers.
Smart advertisers are moving beyond single-format approaches. The winning strategy combines conventional ad streaming for broad reach with premium engagement formats like rewarded video and playables for deeper conversion, delivering both scale and quality. These hybrid campaigns drive higher click-through rates and install rates, leading to superior returns when attention is at its peak.
The Kidoz advantage: Safe reach without compromise
While other platforms force you to choose between reach and safety, Kidoz delivers both. Our proprietary AI engine ensures your ads appear in appropriate gaming contexts while our direct publisher relationships provide premium inventory access.
How to activate with Kidoz:
Match the moment: Engage gamers at the right moment with Kidoz precision contextual targeting and deliver multi-faceted mobile game ad campaigns that capture high-intent shoppers during the critical early holiday period. Alongside conventional ad streaming, pair rewarded formats with value exchange, playables for try-before-you-buy experiences, and interactive formats for sustained engagement. We work closely with clients to enable these insights and are increasingly aiming to provide post-campaign returns.
- Start immediately: Launch test campaigns now so your customer engagement is optimized when holiday shopping peaks
- Optimize for attention and action: Look beyond CTRs, track completion rates, time-in-format, add-to-cart, and post-exposure shopping signals
- Protect the experience: Keep placements child-safe and compliant to sustain performance all quarter without compromising results
Why brands choose Kidoz
Kidoz delivers what others cannot: brand-safe gaming environments that do not compromise performance. Our AI-driven platform connects advertisers with verified high-value mobile gamers with precision, safely reaching all ages at scale while maintaining strict privacy and compliance standards. Our platform activates rewarded video, playables, and interactive experiences across premium inventory with privacy, safety, precision and compliance at the core.
The holiday window opens NOW, not in months. Get in touch with Kidoz today to secure your premium mobile gaming inventory and launch campaigns that capture early holiday shoppers when competition is lowest and attention is highest.
Aashna Seth
