At Kidoz, global scale isn’t a single plan, it’s a portfolio of regional operating models. The objective is the same everywhere (safe, efficient growth), but the way you earn attention and retain it, changes by market. Here’s how we are guiding partners to run mobile gaming campaigns with confidence across LATAM, Europe, and North America, and why this regional discipline matters for outcomes.
LATAM: High mobile time, fast momentum
Mobile is the default screen and it’s not close. In Brazil, people spend 5 hours/day on smartphones (2025) according to DataReportal’s country readout and corroborating analysis. For growth specifics inside mobile gaming, Tenjin’s 2025 Brazil deep-dive charts genre and monetization trends that favor short, well-timed ad moments and lightweight loads on a wide range of devices .
Kidoz play in LATAM
- Prioritise a hybrid mix: high-quality in-game video for broad reach, paired with rewarded units and brief interactive moments to earn time and seed repeat sessions.
- Optimize for device realities. Keep file weights lean; prefetch to protect session start.
- Proof signals we track: completion rate, time-in-experience, repeat sessions by genre.
Europe: Compliance is a growth strategy
Regulatory guardrails are tightening and that’s investable. In Europe the DSA’s minors guidance, together with the EU AI Act, raises expectations for safety, transparency and data handling, increasing the premium on provenance, consent and contextual suitability.
Kidoz play in Europe
- Safety by default. We run brand-suitable, verifiable supply with clear consent flows and transparent sellers.
- Design for comfort. Intrinsic, non-intrusive placements at natural breaks; frequency caps to protect session health.
- Proof signals we track: suitability pass-rates, attention/visibility diagnostics, repeat session lift.
North America: Largest budgets, most crowded auctions
Competition is the variable and standing out requires trusted, brand-safe gamer engagement at scale, privacy-first measurement, and AI-assisted precision that improves outcomes without relying on personal identifiers. The United States is the world’s largest games market in 2025, which means attention is there, and so is every competitor.
Kidoz play in North America
- Front-load learning with tight ‘learn packs’ but couple that speed with direct publisher paths and AI suitability checks so winners scale quickly and cleanly in competitive auctions.
- Keep frequency disciplined, align end-cards to the desired action, and advance only the variants that lift time-in-experience and return sessions.
- Proof signals we track: time-to-signal, completion, recall proxies, and return sessions.
Why this matters to stakeholders
- Regional expertise increases ROAS by lowering discovery costs and surfacing higher-quality signals faster.
- Risk management: Europe’s compliance push and active antitrust actions increase the premium on verifiable inventory and transparent delivery paths.
- Growth runway: LATAM’s mobile time and device mix create headroom for scaled, session-friendly campaigns; North America’s competition rewards early test-and-scale discipline and clear unique selling point.
The Kidoz operating model (how we’re running it now)
- Verified supply, everywhere. Direct publisher integrations + audited sellers to keep scale and safety aligned across regions.
- Attention-worthy delivery. Natural-break placement, pacing controls, and session-health monitoring so attention is earned, not forced.
- Privacy-ready measurement. Reporting on completion, time-in-experience, interaction depth, recall proxies, and return sessions, signals resilient to ID shifts.
- Quarterly regional reviews. We refresh creative, pacing, and placement rules per region using latest platform and policy changes (e.g., Europe’s 2025 DSA minors guidance; latency & load considerations for LATAM devices; NA auction dynamics).
Global plans work when they respect local play. Design for how people engage in each region, keep delivery safe and verifiable, and let the right signals (time-in-experience, recall, return) guide your scaling. That’s how Kidoz turns regional nuance into global results and ensures major brands keep returning to us and driving our financial performance.
Aashna Seth
