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After a year shaped by tariffs and tighter budgets, Toy Fair NY conversations this year have shifted. Brands are still innovating, but they’re asking sharper questions about reach, attention, and accountability.
Last week we attended 4As Gaming Day 2025 hosted by Activision Blizzard Media at the Microsoft offices. The conversation wasn't about "if" brands should be in gaming - it was about how to stop wasting time on gimmicks and start driving real results.
From allowances to household influence, today’s kids are driving $100B in spending—and shaping the brands families choose.
From the decline of linear TV to the rise of gaming and CTV, brands are redefining their strategies to engage young audiences. Here’s what we learned from the biggest toy industry event of the year!
Why meaningful engagement, not impressions, is the future of advertising for Gen Alpha in a content-saturated world.
