This is my favorite time of year in this industry. Our clients and partners finally get to show off what they've been quietly building for months- new toys, new characters, new ideas. That said, after everything the industry went through with tariffs last year, there's definitely a more grounded tone to the conversations.
Marketing budgets took a hit and brands are being really thoughtful about where every dollar goes. More than ever, our clients told us they need that spend to be intentional and accountable, not just broad reach. The thing I kept hearing in conversations was some version of the same question: how do I know this is actually getting to the right kids? And not just reaching them, but actually capturing their attention?
Kids are not an easy audience. They tune out fast and they're not shy about it. So when a brand has poured everything into a new product, the last thing they want is for it to land in front of the wrong audience or get scrolled past by the right one. We have some things in the works that we're really excited about and think are going to help with exactly that.
At Kidoz, we’re focused on helping our clients and partners answer those questions with confidence,reaching the right kids, capturing real attention, and turning play into measurable performance.
Nadav David
