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Frameplay and Happydemics recently analysed 173 in-game ad campaigns from more than 7,000 brand lift studies. In-game ads delivered the highest ad recall (32%) and top brand attribution (52%, +9 points vs the media average) versus online video, CTV, social, display, audio and DOOH.
For Kidoz, these results confirm what we’ve designed for from day one: gaming is a powerful place for brand storytelling, but only if it stays safe and privacy-first. Our network is built around contextual signals, strict suitability controls and age-appropriate creative, so brands can benefit from in-game effectiveness with stronger brand lift, engagement and ultimately sales, without any personal data tracking or compromising user trust.
For Kidoz and our publisher partners, that translates into growing revenue in a way that is sustainable, compliant and aligned with how audiences expect to be treated. Learn more about our privacy-first process HERE.
Read the external Frameplay and Happydemics study in depth HERE.
Aashna Seth
