The global in-game advertising market is projected to grow rapidly, with mobile leading the charge thanks to billions of active players and rising adoption of AI-driven ad formats that deliver immersive, context-aligned experiences.
Yet with that opportunity comes complexity. Reaching audiences inside games means navigating a diverse ecosystem of formats, privacy-first policies, and brand safety expectations that vary widely by platform and region. Advertisers must continually reconcile performance goals, measurable engagement and ROI, with compliance needs, such as consent-driven targeting and contextual relevance in environments where traditional user-level identifiers are increasingly restricted.
This tension, between driving effective results and ensuring campaigns respect player experience and regulatory boundaries, is central to the challenges many brands face today. By aligning performance-oriented advertising with thoughtful compliance and contextual transparency, platforms like Kidoz help media teams tap into the growth and potential of mobile in-game ads without forcing trade-offs that undermine either business objectives or trust.Learn how performance and compliance can work together in mobile game ads. Get in touch with the Kidoz team to explore the growth opportunities.
Aashna Seth
