Your Advertising Week NY Takeaways are Already At Work at Kidoz

Key takeaways from the recent Marketing Dive article on Advertising Week NY were clear: gaming is not a niche, measurement is maturing, and community matters. That’s been Kidoz’s playbook for years: contextual delivery at scale, brand-safe by design, with session-first measurement you can act on. This integrated approach is designed to deliver consistent, high-value campaign performance: maximizing attention, improving player goodwill, and ensuring strong returns on advertising spend for brands across the diverse gaming ecosystem.

Takeaways from Advertising Week

1) ‘Gamers are everyone’. The audience is broader than a label. Marketing Dive’s recap called out that 3.6B people play and that 83% play on mobile; gaming isn’t a monolith. We agree and plan by contexts and moments, not stereotypes. See our recent perspective on gaming identity and gender nuance.

2) The ‘metaverse’ buzz faded, but world building didn’t.The lesson wasn’t the label, it was the value of immersive, native experiences. Kidoz keeps creatives additive to play (rewarded, interactive formats, short and skippable when needed) so brands enter the moment without breaking it.

3) CTV is rising, but the rule still holds: don’t interrupt the win-streak. Panels stressed timing and fit as crucial for player goodwill. Our placements are session-aware and built to appear at natural breaks (load screens, level changes), so attention feels earned, not forced.

4) Gaming = social. Extend the conversation.Discord, Twitch, Roblox, Fortnite, audiences play and talk. We map campaigns to the surrounding chatter and creators’ content cadence. Discord’s own ad/measurability push (Quests) shows how social surfaces are formalizing outcomes, which complements our in-game approach.

5) Not a monolith → plan by genre, mood, and intent. From cozy sims to action titles, segments behave differently. Our contextual engine classifies app content and player task-flow so you can brief by vibe (collecting, crafting, puzzling, etc.) and match message to mindset, what we call ‘session-fit.’

6) Measurement is changing (for the better).
Week of insights hammered two points: test continuously and define success per format. We align reporting to emerging standards and upgrade our antifraud/verification stack as the industry does, like IAB Tech Lab’s new device attestation in OM SDK, which helps verify real hardware on mobile/CTV and reduce spoofing in your buys.

Social surfaces are quantifying better. Discord’s first performance measurement push shows communities want in-platform proof, exactly why we optimize for session-level actions in-app, not just views.

Gaming did not become a must-buy at Advertising Week, it has been delivering for years. The difference now is fit and proof. That’s what Kidoz is built for: privacy-first, brand-safe media that lands at natural breaks in play and shows what happens next, so you can learn, optimize, and repeat.

If you are planning your next flight, we will map two session contexts, pick the right formats, and set simple KPIs you can measure. The result is an actionable plan that turns audience insights into proven performance, enabling faster optimization and higher campaign ROI.

‍Get in touch with us to discuss further!