In a world dominated by endless feeds and skippable content, one thing is becoming increasingly clear: Gen Alpha doesn’t scroll...they play.
Born after 2010, Gen Alpha is the first generation to grow up entirely in a mobile-first, app-driven world. For them, gaming isn’t just a form of entertainment: it’s a way of life. And for brands trying to capture this elusive, privacy-protected audience, that changes everything.
Gaming > Scrolling
Kids spend significantly more time gaming than on video platforms like YouTube - spending 23% of their screen-based leisure time playing games, 21% with non-premium video (YouTube, TikTok, etc.), and only 16% with TV, and 15% with movies. Add in Statista’s forecast of over 2.3 billion mobile gamers globally by 2029, and the signal is loud and clear: mobile gaming has officially outpaced passive screen time.
For Gen Alpha, this isn’t just a pastime - it’s their default digital destination. And they’re showing up daily, often in short, repeatable sessions, making gaming an ideal environment for brands that want to be seen and remembered.
The Attention Equation: Engagement > Impressions
Unlike banner ads on websites or skippable pre-roll on video platforms, in-game ads are immersive, interactive, and often rewarded. And that matters, especially when it comes to building trust with younger audiences and their parents.
Here’s why mobile gaming works:
✅ Rewarded video ads feel like part of the game, offering something valuable in exchange for attention
✅ Playable ads turn brand experiences into fun, bite-sized moments kids actually want to engage with (often repeatedly!)
✅ Contextual placement (exactly what Kidoz offers) ensures ads are age-appropriate and brand/kid-safe
This isn’t advertising that interrupts - this is advertising that integrates.
Built for Safety. Powered by Play.
Kidoz is a global leader in kid-safe mobile advertising, reaching Gen Alpha across thousands of curated apps and games, all around the world. Our platform is COPPA-compliant by design, using no personal data or behavioral tracking. Instead, we leverage contextual targeting, creative ad formats, and a rigorous app review process to help brands connect without compromising privacy.
Whether it’s a toy launch or a food & beverage promo, Kidoz campaigns earn attention in the places Gen Alpha already loves to be.
Don't Chase Attention. Meet It.
Scrolling is passive. Gaming is active.
If your 2025 marketing strategy still treats kids' media like it’s 2015, you're missing the moment! So skip the scroll, and step into mobile games.
Stacey McDowall
