Subway Surfers Turns 13: And It’s a Global Party You Don’t Want to Miss!
This month marks a major milestone for Subway Surfers, the most downloaded mobile game of all time, and the celebration is nothing short of legendary. As the iconic endless runner turns 13 years old, the SYBO team is rolling out a special anniversary in-game event loaded with exclusive drops, epic World Tour locations, and a nostalgic nod to the global fanbase that helped get it here.
Whether you're a long-time Surfer or a brand looking to ride the wave, this moment is huge.
What’s New in the 13th Birthday Update?
The anniversary event is packed with exciting content designed to keep players swiping and surfing across the globe. Fans can look forward to the debut of LOC, a futuristic new character, and Stevie, who arrives with a retro vibe and an exclusive Hitchhiker Outfit. Longtime favorite Rani also gets a fresh look with her bold Urban Vibes outfit. The update introduces four new hoverboards: You Are Here, Seven Seas, Birthday 2025, and Freebird, each offering its own unique style and flair. To top it all off, players have the chance to unlock and explore 21 global destinations in-game, from Tokyo to Cairo, in a thrilling, fast-paced World Tour.
Why This Moment Matters for Brands
Subway Surfers’ milestone isn’t just exciting for players: it’s a massive opportunity for brand partners.
The game continues to dominate mobile screens with a global and highly engaged audience. And thanks to its integration with the Kidoz Safe Ad Network, advertisers have privacy-safe, contextual access to this highly responsive, global audience.
“Celebrating 13 years of Subway Surfers is more than a birthday: it’s a cultural milestone,” says Kate Portunova, Senior Ad Monetization Manager at Subway Surfers. “Our partnership with the Kidoz has been a game-changer for growing brand engagement while protecting what matters most: the safety of our players.”
“Subway Surfers has always set the bar for quality, innovation, and cultural relevance in mobile gaming,” says Noam Hahn, Head of Publishers at Kidoz. “Our working relationship with the SYBO team is built on trust and a shared commitment to creating safe, high-performing experiences for audiences. It’s a privilege to help amplify such an iconic moment through our platform.”
Why Partner Now?
- 100% COPPA & GDPR compliant ad placements
- Hyper-relevant in-game targeting via Kidoz contextual tech
- Global reach
Ready to Ride the Wave?
The game’s 13th year already has Subway Surfers fans re-engaging in a major way… don’t miss your chance to align your brand with one of the most beloved mobile titles in history.
Talk to our team today and let’s create something amazing together.
Stacey McDowall
