Mobile gaming is no longer a niche activity - it’s the beating heart of entertainment for kids, teens, and families worldwide. At Kidoz, we specialize in helping brands connect with these audiences where they are most active, most passionate, and most engaged: inside mobile games.
Mobile Gaming by the Numbers
1) 94% are ‘game enthusiasts’
Nearly all Gen Alpha actively engage with gaming, whether through playing, viewing, or participating in game communities.
2) 92% of Gen Alpha play games, with 70% watching gaming content
This highlights a sophisticated multimedia engagement, where gaming and consuming related content go hand in hand.
3) Mobile is the dominant platform: 73% play mobile games
Mobile phones are the primary gaming device for Gen Alpha, outpacing PCs and consoles.
4) Average daily gaming time: ~6 hours 49 minutes
Gen Alpha gamers immerse themselves deeply—spending nearly seven hours a day engaged in gaming.
5) Among kids ages 0–8, daily mobile gaming has increased by 65% (from 23 to 38 minutes) over just four years (2020–2024)
These numbers prove what brands already know: gaming is no longer a subculture, in fact it’s the mainstream.
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Why Engagement Matters
Mobile games don’t just deliver reach; they deliver attention. Unlike passive media, gaming requires focus, interaction, and decision-making. That means brand messages delivered inside games are not just seen, they are experienced.
Kidoz harnesses this attention with premium ad formats built for interaction:
- Rewarded Video Ads that create positive value exchanges.
- Playable Ads that transform brand messages into fun, bite-sized game experiences.
- Interactive Moments (like our video frames) that immerse kids and families in storytelling, not interruptions.
The Kidoz Advantage
What makes Kidoz the leader in mobile gamer engagement?
- Seamless Integration: Ads feel like a natural part of play, not an intrusion.
- High Impact: Campaigns drive stronger recall and brand lift because they connect during moments of joy and concentration.
- Family-Friendly Scale: With reach across hundreds of millions of kids and families, Kidoz ensures campaigns land where attention is strongest.
Why Brands Continue to Choose Kidoz
For brands, the opportunity is simple: gaming is where kids spend their time, and Kidoz is the safest, most engaging way to meet them there. Whether it’s a toy launch, a movie release, or a global campaign around the Holiday Season, Kidoz helps brands become part of the play, not just another distraction.
In a world of endless scrolling and non-stop distractions, Kidoz delivers what matters most: attention, engagement, and impact inside the most powerful medium of our time.
That’s right… mobile games.
Stacey McDowall
