If you’re planning media for Q1-2026 and setting budgets for the year ahead, the newest industry reports point to one clear direction: gaming, especially mobile gaming, remains a high-growth environment worth securing early.
✅ Global gaming revenue reached US$188.8 billion in 2025, on track for US$206.5 billion by 2028.
✅ Mobile gaming accounts for the largest share of that growth, generating US$103.0 billion, over 50% of total gaming revenue.
✅ Engagement is strengthening: despite fewer downloads, play time grew 12% and time spent grew 8% YoY.
✅ Monetization is expanding too, in-app ads + purchases climbed to US$82.5 billion in 2025, up 13.2% YoY.
Mobile gaming continues to offer predictable scale, engaged audiences, and growing ad revenue momentum. As demand builds for 2026 placements, starting in Q1 early booking gives brands stronger control over context, suitability, and inventory quality.Kidoz connects brands to high attention mobile gaming environments through a privacy-safe, data-light ad network built for all ages. Our direct relationships with publishers, verified placements, and contextual targeting ensure ads run in safe, suitable environments, without relying on personal data. This gives advertisers predictable reach, simplified buying, and stronger performance across campaigns.
👉 Book Q1-2026 inventory now. Contact a member of our team today.
Aashna Seth
