When Brand Safety Fails, Kids Pay the Price: Why Kidoz Is Built for This Moment
Adweek’s recent exposé uncovered something deeply troubling, but unfortunately, not surprising: ads from major brands like Verizon and Shell were found running alongside explicit videos on some of the world’s most downloaded Android apps.
This isn’t just a reputational problem for the brands involved: t’s a red flag for the entire digital advertising ecosystem. It underscores what Kidoz has championed from the start: if safety and privacy aren't built into the foundation of your ad tech, you're building on quicksand.
At Kidoz, Brand Safety Isn’t a Feature:It’s the Foundation
Kidoz was created with a single mission: to protect kids and families in digital environments. That mission has never been more relevant. As headlines highlight the dark side of programmatic media gone unchecked, our approach offers a clear and credible alternative:
✅ We don't track or collect any personal data at all. None.
✅ We don’t use personal data to target children. We've built our entire system on safe, contextual taregting that works.
✅ We operate exclusively in a vetted, propietary network of approved apps and games.
Every app and game in the Kidoz network undergoes a multi-layered review process that includes AI filtering and stringent human QA to ensure age-appropriateness, relevance, and safety. We serve ads in mobile environments where contextual signals and privacy-first targeting power engagement, not tracking IDs or user profiling.
Privacy and Protection: Not Just for Kids
While Kidoz is COPPA- and GDPR-K-compliant by design, the value we bring goes beyond regulation. Our model is a signal to brands, agencies, and publishers that privacy-first advertising is not only possible: it’s more effective. In fact, as the FTC, Apple, and Google crack down on non-compliant platforms, Kidoz stands ready to help responsible brands reach young audiences safely, compliantly, and contextually.
What This Means for Brands
In 2025, trust is everything. Parents, publishers, and regulators are watching... and so are we. If you’re a brand looking to reach Gen Alpha responsibly, Kidoz offers peace of mind and performance.
Because brand safety shouldn't be a gamble. With Kidoz, it’s a guarantee.
Want to know more about how we protect your brand - and your audience?
Reach out to schedule a demo.
Stacey McDowall
