Meet John Nolie at Advertising Week New York
John Nolie, VP of Sales, will be in the Penn District for all four days, and his calendar is open.
He's spent his whole career in the media and entertainment space delivering initiatives from Finance and Pharma to his expertise on COPPA compliant Kids & Family campaigns, running across channels in gaming, CTV, Creators, and more.
Learn more about Kite IQ, the contextual engine behind both Kidoz and Prado, reading what's on screen to place your brand in content that fits. Privacy Shield holds the compliance layer, including PRIVO COPPA Safe Harbor and GDPRkids. Arcade builds the interactive and playable creative that runs on top.
Mobile gaming now accounts for 3.10 billion players worldwide, or 83.9% of everyone who plays games on any device (Newzoo).
95% of parents say they discover new brands through their Gen Alpha child (per DKC research), and kid-influenced spending at roughly $255 billion in the US.
94% of Gen Alpha play mobile games (Newzoo), and 61% of US Gen Alpha kids spend two or more hours a day on mobile, the highest multi-hour rate of any platform Morning Consult measured.
The rules are shaping the plan across categories before anything else does. COPPA, CCPA, GDPR-K, ATT and a growing set of global regulatory shifts decide; what is the age of data consent, what you can collect, and how a campaign gets verified.
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See you there!